Fukushima, a region blessed with rich nature and tradition, is home to many beloved local specialties such as "Mamador" and "Kurumi Yubeshi."
In this article, we have carefully selected 10 souvenirs from Fukushima that locals truly recommend. This lineup is perfect not only for tourists but also for those who love Japanese culture and regional gourmet foods.
*If you purchase or reserve any of the products introduced in this article, a portion of the sales may be returned to FUN! JAPAN.
Where Can You Buy Souvenirs in Fukushima?
JR Fukushima Station
JR Fukushima Station, served by the Tohoku Shinkansen, is the gateway to Fukushima Prefecture. You can find a wide variety of products, from classic items to limited editions, at souvenir shops inside the station and in the station building "S-PAL Fukushima." It is convenient to stop by before traveling by train.
Souvenir shops at tourist destinations (Aizuwakamatsu, Iwaki, Koriyama, etc.)
In places like Aizuwakamatsu, Iwaki, and Koriyama, you can find products with a unique local flavor at each destination. The appeal lies in being able to enjoy tastes unique to each area.
Service Areas and Roadside Stations (Michi-no-Eki)
These are easy to stop by during a drive and offer a wide selection of Fukushima specialties all in one place. In particular, "Kunimi SA" and "Adatara SA" on the Tohoku Expressway have an extensive lineup. "Michi-no-Eki Fukushima" and "Michi-no-Eki Aizu-Yugawa/Aizu-Bange" are also well stocked.
Fukushima Airport
Fukushima has Fukushima Airport, which also serves international flights, and you can purchase souvenirs at shops inside the airport. Before you leave, you can efficiently use your limited time to pick up anything you forgot or buy more of your favorite souvenirs.
Locals Recommend! 10 Best Souvenirs from Fukushima
The souvenirs introduced here are those truly recommended by professionals in the tourism industry and locals working in Fukushima. We have carefully selected items that locals know will definitely be appreciated. From traditional flavors to products with a new twist, each one is packed with the charm of Fukushima.
Mamador 675 yen (5 pieces)
"Mamador," synonymous with Fukushima souvenirs, is a Western-style baked confection produced by Sanmangoku. The name, which means "child drinking milk" in Spanish, expresses its gentle, milky sweetness.
Inside the fluffy butter dough is a rich milk-flavored bean paste. With just one bite, the moist texture and refined sweetness fill your mouth. Not overly sweet, its flavor is loved by people of all ages and pairs well with both tea and coffee.
This long-selling product has been around since 1967 and is a classic that every Fukushima resident knows.
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Kurumi Yubeshi Mochizuri 734 yen (5 pieces)
Yubeshi is a traditional confection from the Tohoku region. It is made from glutinous rice, seasoned with soy sauce and sugar. The chewy yubeshi dough is accented by the crunchy texture of walnuts, making it irresistibly delicious. With its sweet and salty soy sauce flavor, it is also recommended for those who do not like overly sweet treats.
Originally, "Yubeshi" (Yuzu Mochi) was a confection made with yuzu fruit, but its shape, flavor, and method of preparation vary by region. In the Tohoku region, "Yubeshi" generally refers to a square rice cake with walnuts, without using yuzu.
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JANGARA mini 1,209 yen (Box of 6)
JANGARA mini is a famous confection named after the traditional performing art “Jangara Nenbutsu Odori” from Iwaki City. It features a special Ogura red bean paste made with care from rare “Shumari” azuki beans produced in Hokkaido. The distinctive method uses no water at all, baking the fragrant outer layer using only eggs and milk, then sandwiching the Ogura bean paste inside. The crispy texture of the outer layer and the refined sweetness of the Ogura bean paste are a perfect match, creating a flavor you will never forget once you try it.
This confection, named after a local performing art, is a gem that lets you feel the culture and tradition of Iwaki. The stylish packaging, blending tradition and modernity, makes it a Fukushima souvenir that is appreciated by people of all ages.
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Kashiwaya Usukawa Manju Koshi-An 858 yen (Box of 5)
Kashiwaya’s Usukawa Manju, with over 170 years of history, is a classic taste representing Fukushima. As the name suggests, it is known for its astonishingly thin outer layer, allowing you to fully enjoy the deliciousness of the bean paste inside.
The smooth red bean paste, made by carefully simmering selected azuki beans, has a refined sweetness and silky texture. Wrapped in a thin skin, the natural flavor of the bean paste stands out. Each piece is carefully handmade, showcasing the skill of the artisans.
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Lemo 799 yen (Box of 3)
A refreshing lemon-flavored cheese tart. The cheese used is “Kiri” cream cheese made in France. The rich, creamy flavor of the cheese and the refreshing tartness of lemon are perfectly balanced in this tart.
It is delicious as is, chilled, or warmed in a toaster for a freshly baked aroma. You can enjoy it in various ways to suit your mood.
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Rakuo Café au Lait Crunch 432 yen (Box of 5) & Rakuou Café au Lait Popcorn 600 yen
These unique sweets are made with Rakuo Café au Lait, the soul drink of Fukushima Prefecture.
Rakuo Café au Lait Crunch has a light, crispy texture packed with the nostalgic flavor of Rakuo Café au Lait. The slightly bitter coffee and the sweetness of milk are perfectly balanced, making it irresistibly delicious.
Rakuou Café au Lait Popcorn is a new type of snack with crispy popcorn generously coated in Rakuo Café au Lait. The sweet and salty flavor is so tasty you won’t be able to stop eating.
Both are lightweight, easy to carry, and sure to spark conversation. If you are looking for a souvenir that truly represents Fukushima, these are highly recommended products.
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Momo no Megumi Peach Juice 160 yen (per bottle)
“Momo no Megumi” is a 100% peach juice that captures the full flavor of peaches. Its affordable price lets you fully enjoy the delicious taste of Fukushima peaches.
This juice is packed with rich peach flavor, offering a juicy and refreshing taste. Rather than artificial sweetness, you can savor the natural sweetness and aroma of real peaches. Not only does it quench your thirst, but each bottle lets you experience the blessings of peaches grown under the Fukushima sun.
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Fukushima White Peach Caramel Popcorn 579 yen
Fukushima Prefecture is also famous as a peach-producing region. This snack is made using “Momo no Megumi,” a 100% juice made from Fukushima-grown white peaches.
Crispy popcorn is coated with the rich aroma of white peach and the deep sweetness of caramel. With just one bite, the fruity flavor of peach fills your mouth, offering a luxurious taste that feels just like enjoying a dessert.
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Shifuku no Momo Gummy 170 yen
“Shifuku no Momo Gummy” is a gummy candy packed with the deliciousness of Fukushima peaches. Easily found at some convenience stores and souvenir shops, it makes for a perfect little gift.
Made with juice from the “Akatsuki” peach grown in Koori Town, Fukushima Prefecture, each gummy is filled with the gentle sweetness and juiciness of peach. The texture is just right—not too soft and not too hard—and the aroma of peach spreads with every bite. You can enjoy a realistic flavor that feels just like eating a real peach.
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Namié Yakisoba Potato Sticks 702 yen
This unique snack recreates the flavor of “Namié Yakisoba,” a local B-grade gourmet dish from Namie Town, Fukushima Prefecture.
Crispy potato sticks are infused with the rich sauce flavor unique to Namié Yakisoba. The snack lets you easily enjoy the taste of authentic yakisoba, known for its thick noodles. The savory sauce flavor is so delicious, you’ll find it hard to stop eating. It also makes a perfect snack to pair with drinks, especially beer.
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