*AI Translated
The first-ever collaboration campaign between the Korean-born character Choigosim (최고심) and convenience store NewDays is currently underway, starting Tuesday, July 29, 2025.
This campaign features 10 exclusive collaboration products available only at NewDays, including "Chocolate Mint Flavored Steamed Bread" and "Lemon Cake Crepe" to boost your summer mood, as well as spicy tortillas. Four types of bread will be sold in packaging with newly drawn designs by Choigosim, the character's creator. Additionally, customers will receive original good luck charm stickers based on their purchases and amounts, and there will also be a lottery where 20 people can win tote bags.
*All prices include tax.
"NewDays x Choigosim" Collaboration Campaign Overview
Duration: Tuesday, July 29, 2025 - Monday, August 18, 2025
Location: NewDays (excluding some stores)
*At NewDays KIOSK stores, only the limited collaboration products will be sold. The original good luck charm sticker present and the closed lottery for purchasing Kirin Beverage products are not applicable.
About the "NewDays x Choigosim" Collaboration Campaign
Choigosim, a character born in Korea that is gaining attention in Japan, especially among Gen Z, is having its first collaboration with NewDays, JR East's station convenience store, this summer. During the campaign period, a wide variety of Choigosim's exclusive collaboration packaged sweets, breads, and snacks will be sequentially available in stores. Furthermore, a special present project for product purchasers will feature Choigosim goods that can only be obtained through this campaign.
Collaboration products (All 10 items)
Panest Whipped Sandwich Choux Boule 150 yen (released July 29)
A subtly sweet dough topped with choux pastry, then filled with whipped cream made from Hokkaido milk.
Panest Chocolate Mint Flavored Steamed Bread 2 pieces 155 yen (released July 29th)
Two steamed buns offering a refreshing sensation. Perfect for the hot season.
Panest Brown Sugar Milk Chocolate Medley 170 yen (released August 5)
A bread dough folded with milk cream, topped with brown sugar chocolate dice, and baked with a brown sugar flavored biscuit topping.
Panest Strawberry Melon Pan (Strawberry Jam & Whipped Cream) 150 yen (released August 5th)
A sliced strawberry melon bread with strawberry jam and whipped cream. An easy-to-eat melon bread even during hot weather.
Spicy Taco Meat & Tomato Salsa Tortilla 330 yen (Released July 29)
A tortilla combining spicy taco meat with a tomato salsa salad.
Made with Domestic Chicken Breast! Bang Bang Chicken Style Tortilla 398 yen (Released July 29)
A tortilla with domestic chicken breast seasoned in a Bang Bang Chicken style.
Strawberry Eclair 195 yen (released July 29)
A strawberry eclair filled with strawberry custard cream and topped with freeze-dried strawberries.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Niigata, Miyagi, Fukushima, Yamagata, and Iwate.
Lemon Cake Crepe 198 yen (released July 29th)
A crepe wrapped with lemon custard cream, lemon peel, sponge cake, and whipped cream.
*Available in the Tokyo metropolitan area, Shizuoka, Nagano, Niigata, Miyagi, Fukushima, Yamagata, and Iwate.
Salted Caramel Daifuku 190 yen (released July 29)
A mochi-dough daifuku filled with salted caramel custard whipped cream and caramel sauce, offering a sweet and slightly bitter caramel taste with a hint of salt.
Heart-shaped Strawberry Scone 160 yen (released July 29th)
A heart-shaped strawberry flavored scone, inspired by Heartgosim's heart.
*Please note that product releases, specifications, etc., may be subject to change, postponement, or cancellation due to various circumstances. Thank you for your understanding.
Campaigns During the period
(1) Good Luck Charm Sticker Course
Customers who purchase 700 yen or more, including at least one collaboration product, will receive a "limited edition good luck charm sticker" on a first-come, first-served basis at manned registers!
These are available in limited quantities and will be distributed until supplies run out at each store, with only one sticker per transaction. So be quick!
*Some items are excluded from purchases of 700 yen or more. Also, if free product exchanges, discounts, or price reductions are applied, the total amount after these are reflected will be the eligible amount.
*The number of stickers distributed may vary by store.
*Stickers will be given at manned registers. If you use a self-checkout and meet the conditions, please notify a staff member.
*This campaign will not be implemented at NewDays KIOSK stores, self-checkout only cashless stores, or unmanned stores.
Original Good Luck Charm Stickers (3 designs each week) *Designs cannot be chosen
[Part 1] July 29 (Tue) ~ August 4 (Mon)
[Part 2] August 5 (Tue) ~ August 11 (Mon)
[Part 3] Aug 12 (Tue) ~ Aug 18 (Mon)
(2) Tote bag course
Customers who purchase 700 yen or more, including at least one eligible Kirin Beverage product, can apply using the ID issued on their receipt via the QR code® or URL printed on the receipt. 20 lucky winners will receive an "original Choigosim tote bag" that can only be obtained through this campaign.
*QR Code® is a registered trademark of Denso Wave Inc.
*Some items are excluded from the 700 yen (tax included) purchase. Also, when free product exchanges, discounts, or reductions are applied, the total amount after these are reflected will be eligible.
Receipt ID issuance period: Tuesday, July 29, 2025 - Monday, August 18, 2025
Application Deadline: Tuesday, August 19, 2025
- Gogo no Kocha Series
- Nama-Cha Series
- FIRE One Day Series
- Sekai no Kitchen Kara Salty Litchi 500ml
- iMUSE Yogurt Taste 500ml
- Oishii Meneki Care Series
About "Choigosim (최고심)"
Choigosim is a character created in 2020 by Korean illustrator Choigosim. The works feature "Gosim-chan" characters of various colors and shapes in a relaxed and charming style. They convey bright and positive messages, filled with wishes for everyone's happiness.
With a total of over 1 million SNS followers across South Korea and China, Choigosim is gaining popularity mainly in Asia.
- Japan X (formerly Twitter): https://twitter.com/choigosim_jp
- Japan Instagram: https://www.instagram.com/choigosim_jp
- JapanTikTok: https://www.tiktok.com/@choigosim_jp
- Instagram：https://www.instagram.com/gosimperson/
- X (formerly Twitter)：https://twitter.com/gosimperson
©choigosim
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